Saturday, June 18, 2016

Lion Outdoor take "Running Shoes made of Bra" to ISPO



Recently, Fujian Lion Brand Outdoor Products Co. bring "Running Shoes made of Bra" to ISPO BEIJING 2016 12th Asian sporting goods and fashion show.

According to reports, this pair of "Running Shoes made of Bra" the real name of "run following the wind" health shoes, bra material it uses to for heel parts, matched with fly-knit fabric uppers. In addition, the soles of running shoes, but also according to ergonomic design, the lower the hardness difference, on the one hand to meet the comfort insoles foot focus, the other is satisfied outsole durability Floor, play a cushioning , rebound, wear effect; and a running shoe uppers, the use of lightweight and durable stretch fabric, both flexible parcel, enjoy the ultimate breathability.

"Moon suit design is completed by a bra production specialists, we thus get inspiration bold innovation, developed a seamless cut heel design."
said Lion chairman Xu Rongsheng, seamless design is cut heel source since in bra technology, seamlessly integrated throughout the footbed, the foot to form a strong protection, fixed external heel TPU heel design, you can lock the ankle. Meanwhile, even the soles footbed built four millimeters today is the most popular "Ou Suolai" EVA foam insole, effective damping also can play the role of moisture and perspiration, the complete liberation of the feet. Because a high degree of comfort and fit, as if time did not feel the presence of shoes to wear.


 


Xu Rongsheng According to reports, the shoes after more than a year of research and development was finally released, developers need to integrate shoes, clothing, the latest technology and processes bra three categories, very difficult. "It can be considered the pinnacle my shoes for many years, is also my personal satisfaction, the company has the most scientific and technological content of a running shoe. After the research produced, Lion employees began to repeatedly test experience. Even this year Xiamen international marathon held in the beginning, the staff and I have personally participated in wearing the shoes .40 kilometer race in Malaysia ran down, was originally used to test the health of running shoes and experience, the results put to great use, than in previous years, I wear any pair of running shoes are comfortable and are relaxed. "

In addition, the shoes and the same stage debut, as well as Lion Brand has always been a classic product - outdoor climbing pants stretch series, both functional and fashionable, suitable for many outdoor occasions.

This year's Lion stretch pants, the fabric, the version and capabilities, both being upgraded. According to reports, stretch pants style lotus leaf by water repellent, wind and water stain, while also exporting sweat moisture generated by the movement, with a new-way stretch fabric, making it more suitable for human activities, with the stretch with contraction, light and comfortable, lasting deformation; cutting through the full three-dimensional, you can fully release the tension required for movement.

All along, the lion brand outdoor climbing pants with elastic outdoor main line of products, launched the first stretch pants outdoor outfit centered concept of product life, by starting from the aspect of detail, season, color, and other elements to strengthen the brand in the consumer's memory point, enhance the brand influence. Xu Rongsheng believe that outdoor brands to the increasingly intense market competition, we must have a unique product innovation, and good products, and increased interaction between consumers, for users to create more personalized outdoor sports experience.




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