Intersport to acquire The Athletes Foot

Berne-based Intersport has reached an agreement with current owner Global Franchise Group to acquire sports footwear retail brand The Athletes Foot (TAF).

TAF currently has 430 franchisee-owned stores in 27 countries, including the US, Mexico, Peru, the United Arab Emirates, Kuwait, Indonesia, the Philippines, Australia and New Zealand.

Upon the completion of this acquisition, Intersport will expand its global footprint to 63 countries and create opportunities for its current licensees to open TAF franchise stores.

On announcing the agreement, Intersport chief executive, Franz Julen, said: “Geographically, TAF is an ideal complement, immediately providing the company with a presence in 63 countries, instead of the current 41. While we were in a strong global position, especially in Europe, the acquisition allows us to move into the lucrative markets of the US, Australia, Indonesia and New Zealand, take advantage of the potential of the emerging countries in South America, and strengthen our existing position in Asia and the Middle East.”

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