Mark-up of more than 200% on European footwear brands in China

A report in Chinese media has highlighted the gap in prices for European shoes sold in China compared to the price consumers in Europe have to pay.

The example it gave was a pair of shoes from Danish brand Ecco, which cost the equivalent of $120 in the European Union.

In a Chinese store, the same shoes are currently selling for the equivalent of $385, a mark-up of more than 220%.

Commentators in China have said that Chinese consumers often judge goods by the sale price, and can persuaded to think that the higher the sale price, the higher a product’s quality, and the hither price, the better shoe materials, use better quality cambrelle, better quality microfiber, better quality insole board & shoe leather, etc.